A seasoned Product Marketing professional with six years of work experience at high-growth B2B cloud-based software startups in India.

🇮🇳 Bangalore | 📧 [email protected] | 📱 +91 87546 23544 | 💻 LinkedIn | 🌍 Website

🎯 Key Expertise

• Building and scaling product marketing functions within organizations.
• Deep focus on GTM (Go-to-market) strategy and execution, Sales Enablement, and Optimized Knowledge Base portals.

🔧 Tools

User Interface (UI) Design Figma/Sketch/Adobe XD, Zeplin, and Balsamiq

Knowledge Base Management Freshdesk, Helpdocs, HubSpot Knowledge Base

No-code tools OptinMonster, Customfit.ai, HubSpot popups and forms

MarkOps/Marketing Automation Autopilot, Freshmarketer, HubSpot

Sales Enablement Canva, Paperflite, Confluence

Product Management Jira, ClickUp, Headway app, Segment, Kissmetrics, Gainsight PX

CMS (Content Management Systems) Concrete5, WordPress, HubSpot CMS

Others Google Analytics, Freshsales CRM

👨‍💻 Selected Work History

Sep 2021 - Present

Plum

*Plum provides best-in-class health insurance at affordable price. Plum's group health insurance comes with no surprises, no hidden costs & no out-of-pocket expenses. Give your employees access to great care with Plum.*

Product Marketing and Customer Engagement Manager

Jul 2019 - Sep 2021

Hiver

*Hiver is an early-stage B2B SaaS (software-as-a-service) startup. Hiver's Gmail-based customer service solution helps over 1500 companies, including Canva, Lonely Planet, Flexport, Pluralsight, and Upwork, communicate more efficiently and deliver customer delight.*

Product Marketing Manager

• Increased customer retention by improving in-product feature discoverability and adoption. This was done by introducing a systematic go-to-market strategy for each feature and enhancement.
• Improved the company's credibility by onboarding marquee customers such as BlueTarp Financial, Capital One, and Oxford Business Group by launching the Hiver email analytics suite.
• Introduced a key competitive differentiator by launching the Hiver mobile app, a one-of-a-kind email collaboration mobile app for teams;
• Doubled the volume of monthly sales leads by planning and launching an entry-level pricing plan, which helped the company undercut the competition.
• Reduced annual customer churn by 15% by creating a simple yet intuitive sign-up flow and product onboarding process.

Jun 2015 - Jun 2019

Freshworks

*Freshworks is one of the world's fastest-growing B2B SaaS (software-as-a-service) unicorns. The Freshworks suite of cloud-based customer engagement products helps companies such as Honda, Toshiba, Randstad, Cisco, and UNICEF deliver a class-leading customer and employee experience.*

Product Marketing Specialist (Aug 2017 - Jun 2019)

• Added over 3600 new leads over 12 months through a webinar series featuring interviews with 20 global sales influencers and practitioners.
• Won marquee customers like Dyson, Best Western Hotels and Resorts, and The Corcoran Realty Group and helped boost social proof for Freshsales CRM (Customer Relationship Management) software by launching an enterprise-grade plan with high-end security features.
• Built long-term customer loyalty and trust by creating a global user conference event in San Francisco, which allowed customers to interact face-to-face with the company leadership.
• Increased the credibility for Freshsales CRM among Fortune 500 companies and industry analysts by drafting its nomination for the Gartner Magic Quadrant, a leading analyst report. This nomination was scrutinized by several industry analysts, after which the product was finally enlisted in the quadrant.
• Successfully increased the website traffic for Freshsales CRM by 200% with the help of a viral outdoor advertising campaign in San Francisco.

Corporate Marketing Associate (Dec 2015 - Aug 2017)

• Increased global visibility and recognition of the company during a rebranding campaign by helping secure coverage in several tier-I global and Indian technology news publications. This rebrand was the critical first step in the company's multi-product strategy.
• Ensured uniform voice and tone and accurate information across sales and marketing communication by drafting the brand guidelines playbook.
• Increased credibility for Freshworks (then Freshdesk) in the Indian startup ecosystem by managing its nomination for the prestigious 'Economic Times Startup of the Year Award 2016.' After several rounds of examination by a panel comprising eminent industrialists, journalists, and bureaucrats, this nomination was chosen as the prize-winning entry.

Marketing Analyst (Jun 2015 - Dec 2015)

• Increased brand awareness and helped position the Freshdesk brand as a thought leader in the customer support software category by creating and managing a series of roadshows called the Customer Happiness Tour across India, the USA, the UK, Europe, and Australia.

May 2014 - Jun 2014

The Hindu

*The Hindu is India's oldest and most widely circulated English daily newspaper. It is published in over 21 locations across 11 Indian states.*

Summer Intern - Advertising

• Improved the advertising teams’ sales strategy by performing industry-wise data analysis of the advertising space sales across 24 editions of the newspaper.
• Helped The Hindu’s new business venture win marquee customers such as leading e-commerce firms Flipkart and Snapdeal by creating pitch decks for their customized digital advertising solutions.

🎓 Education